MAM
Rohitash Srivastava joins 82.5 Communications as chief strategy officer
MUMBAI: 82.5 Communications has appointed Rohitash Srivastava as its new chief strategy officer in a move that underscores the agency’s commitment to strengthening its strategic capabilities and accelerating growth. This internal transfer within the Ogilvy Group brings Srivastava’s two decades of experience as a communication planner, experience strategist, and brand consultant to the agency.
Previously prominent strategic planning at Ogilvy India (north), Srivastava has shaped the brand strategies of industry giants, including The Coca-Cola Company, GSK’s Eno, Dabur India, Perfetti, Mother Dairy, and RSPL Group. His expertise in consumer-centric thinking and brand-building will play a pivotal role in 82.5 Communications’ continued success.
“82.5 Communications is on a fantastic growth journey, fueled by the great work our teams are producing,” said 82.5 Communications CEO Kiran Ramamurthy. “Srivastava’s strategic acumen and proven track record are exactly what we need to accelerate this momentum. Srivastava thrives on simplifying complex challenges and making brand strategy feel refreshingly clear and actionable, with an approach rooted in common sense, conversation, and creativity.”
Srivastava added, “82.5 is fast becoming the growth engine for Ogilvy, and I couldn’t be more excited to be part of this transformative moment. The talent and energy I see in Ramamurthy, our COO, and our CCOs Anuraag and Mayur make 82.5 a powerhouse of modern brand-building. We have great momentum, we’re already putting out some fantastic work, and this is just the beginning.”
Srivastava’s accolades include multiple Effie awards, including a Gold and three Silvers in APAC Effies, and recognition as India’s Top Digital Planner by Digital Market Asia and Business World in 2016. He is also an academic contributor, teaching brand strategy at MICA and MET Mumbai and publishing insights in Brand Equity, WARC, and Campaign India.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
