Ad Campaigns
Rohit & R. Ashwin share goals with Indian Team in Aristocrat campaign
MUMBAI: Aristocrat, from the house of V.I.P Industries Ltd, India’s leading luggage company, unveils their latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R. Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.
Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy. He was challenged with multiple dilemmas that made him sacrifice a lot of things to achieve the stardom he witnesses today. While Rohit Sharma talks about his struggle, the film on spin king R Ashwin talks about how sheer practice, dedication and commitment helped him achieve his childhood dream of becoming a cricketer. The films go on to reveal the goals they have decided for themselves with the Indian Cricket team .
Talking about living his dream, Aristocrat brand ambassador Rohit Sharma says, “Cricket is a huge sport in India where millions of people try hard to make this sport their profession. Not everyone gets a chance and I feel extremely content that I am living my dream. Achieving this position hasn’t been easy for me and this campaign gives you a glimpse of how I have unpacked my dreams.”
Speaking about his journey Aristocrat brand ambassador R Ashwin says, “I have dreamt of being a cricketer since I was a kid. Achieving success isn’t easy, it’s only possible if you are determined enough to go out there and chase it. I truly believe that hard work, commitment and talent can help you fulfil your dreams which is why I relate to Aristocrat’s philosophy of, unpacking your dreams.”
V.I.P Industries VP – sales and marketing Sudip Ghose says, “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”
The campaign has been rolled out on all social media platforms of Aristocrat.
Link to the campaign:
Rohit Sharma: https://www.youtube.com/watch?v=NOPEPFLXXt0
R. Ashwin: https://www.youtube.com/watch?v=lj6MfX7hQFI
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
