MAM
Rodeo Drive Luxury Products ropes Shikar Dhawan and Sania Mirza as brand endorsers
MUMBAI: One of India‘s leading luxury Swiss watches, world-class writing instruments and leather accessories Rodeo Drive Luxury Products has announced a one year endorsement deal with the explosive cricketing sensation Shikar Dhawan and India‘s most successful international woman tennis player Sania Mirza.
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The two sporting stars will be the first brand spokesperson for the entire range of Rodeo Drive Luxury brands retail line in India. For Rodeo Luxury Products this Tennis and Cricketing icons is an ideal match as it shares a common passion for perfection, precision, timelessness and elegance. Both these stars will represent Rodeo Drive as their brand ambassador to promote its ‘exciting‘ brand value. For this, these stars will appear in Rodeo Drive advertising campaigns in TV and print media.
“An important reason for Rodeo Drive to strike this duo endorsement deal is the huge popularity for both the sport in India and overseas. Cricket and Tennis fixtures attract very high numbers of spectators internationally. The deal is therefore an ideal opportunity for the Rodeo Drive to strengthen its top retail destination position and to gain new market shares”, said Rodeo Luxury Products MD Prithviraj Bagrecha. “We are confident both Shikhar and Sania will add immense brand value to Rodeo Drive as its brand ambassadors.”
Commenting on this endorsement Shikar Dhawan said “It gives me immense happiness to associate with Rodeo Drive Luxury Products, the first luxury boutique in Bangalore and housing the best of the luxury brands and bringing in complete customer satisfaction at the best costs. Apart from world class watches a destination for luxury accessories and collectibles, makes it indeed exclusive. I am most delighted to be a part of this wonderful enterprise.”
“Being a sporting professional which involves consistent travel across the globe and knowing brands and understanding the essence of luxury , It is wonderful to be a part of Rodeo Drive Luxury products, which reminds me of the world‘s most exclusive shopping destinations as well as many fantastic world class brands that Rodeo Drive brings under its umbrella. I am really excited to be a part of Rodeo Drive and to endorse them is really wonderful”, said Sania Mirza.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
