MAM
Rock Instagram GIFs with #myFisher by the King of Good Times
Bangalore: Kingfisher, the King of Good Times has taken Instagram by storm with their newly conceptualized and personalized GIFs. This activityhas enabled the consumers to romanticize with the Kingfisher bottles using their names. Understanding the alco-bev industry’s limitation onpersonalization, Kingfisher has made this customization possible in the virtual world and easily accessible for millennials with their cool and slick GIFs on Instagram.
The campaign is a fun and quirky way to customize a Kingfisher bottle through simple steps. First, the user simply needs to click a picture on their Instagram story, then search for the first three letters of their name along with fisher, and the custom GIF appears. This GIF can be positioned anywhere on the picture, bringing out the creative instincts of all Kingfisher fans. Central to the campaign idea that makes it scalable, is the usage of 3 letters of the name, as against using the full name. For example- Panfisher for Pankaj, Ankfisher for Ankit, Neefisher for Neelima and so on.
#myFisher campaign was launched recently, and has thus far engaged with over 10M fans.
Kingfisher has always understood the pulse of the consumers and this has been proven either through the launch of newer products in the market or engaging campaigns like Instant Beer Powder prank. They have been successful in maintaining a dynamic conversation with the consumers by acknowledging the trends and being an advocate of good times.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
