Ad Campaigns
Roche releases its print campaign for the festive season ‘Control Diabetes with Every Check’
Mumbai: Roche Diabetes Care India Pvt. Ltd., a pioneer in blood glucose monitoring, has released the first leg of their festive campaign for their flagship brand Accu-Chek titled ‘Control Diabetes with Every Check’. This pan-India omnichannel campaign focuses on creating awareness about the power of an individual to take charge of their diabetes management through regular self-monitoring. It also highlights their two key products – Accu-Chek Instant & Accu-Chek Guide, along with their ‘mySugr’ mobile application.
The first phase of the campaign was focused on print media which was released on the first day of Navratri in leading newspapers across the country. The print advertisements were strategically released on full pages and half pages in Hindustan Times, Economic Times, Dinamalar, Vijaya Karnataka, Anand Bazar Patrika & Eenadu.
The campaign’s core message revolves around empowering individuals to take charge of their diabetes management by promoting regular self-monitoring. In a world where diabetes is a growing concern, “Control Diabetes with Every Check” aims to educate and inspire people to lead healthier lives and drive behaviour change.
Roche Diabetes Care head marketing Vivek Desai said “Diabetes is a growing concern in our society, and people must have the tools and information to effectively manage it. Through the ‘Control Diabetes with Every Check’ campaign we want to give the message that every individual is empowered enough to take charge of their diabetes and that there is an efficient way to monitor diabetes regularly on their own. As we enter the festive season, it becomes more difficult for people to practice self-control and they are often not able to maintain a healthy lifestyle that helps them manage their diabetes. At times like these, regular self-monitoring of blood glucose becomes an important tool to help them stay on track and enjoy the festivities while effectively managing their diabetes…”
“We believe that this campaign will make a major difference in bringing about awareness about diabetes and its management and help drive a change in behaviour among people with diabetes and those at risk of developing diabetes. Through this awareness campaign we hope that individuals will be better equipped to manage their diabetes, ultimately leading to better health outcomes”, he further added.
“We are immensely proud of the impactful collaboration and launch of the Accu-Chek ‘Control Diabetes with Every Check’ campaign. This campaign represents our unwavering commitment to creating innovative and meaningful campaigns that not only resonate but also drive positive change. This is the first leg of the festive campaign, and we can’t wait to bring out the next rounds to the audience”, said 5W1H co-founder and chief creative officer Aakash Chatterjee.
5W1H Co-Founder and Chief Business Officer Kunal Luhar said, “At 5W1H, we recognise how critical effective communication is to bring about meaningful change. Reaching people in today’s fast-paced world requires clear and deliberate communication, especially when it comes to serious health issues like diabetes. This partnership demonstrates our commitment to using our experience to raise awareness about diabetes management. We understand managing diabetes requires more than just medical interventions; it also requires education, support and care. The importance of Accu-Chek in this equation cannot be overstated. Accu-Chek gives people the tools and knowledge needed for proactive diabetes care, enabling them to take charge of their health. By empowering people to live healthier, more informed lives, we hope to create a significant influence.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
