MAM
Rob Norman quits GroupM
MUMBAI: GroupM’s global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to pursue personal interests.
Norman decided to call it quits after giving over 31 years of his life to CIA, MEC and GroupM.
GroupM global CEO Kelly Clark says, “Happily, this is not goodbye. We thank Rob for his loyal service and for continuing to share his passion and vision for this business as GroupM and the industry continue to evolve. Rob has been a fantastic partner to our clients, our people and our company, so I’m delighted that he will continue in an advisory capacity.”
On his exit, Norman says, “GroupM, WPP and before that CIA, have been my work, my life and almost always my pleasure. My friends in the business know that I’ve become very attached to a rural life and understand that after 31 years, it’s time to do other things. It’s a curiosity of our business that few people get to step back, yet stay involved; I’m honoured that GroupM is allowing me to do exactly that.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
