Ad Campaigns
Roadcast’s new campaign ‘Bhatak Gaye’ is heavenly…literally!
Mumbai: Roadcast, India’s leading innovator in automotive technology and a pioneer in the logistics industry launches a quirky new campaign ‘Bhatak Gaye?’
A new-age company, Roadcast believes in being innovative and consistently pushing the boundaries to create campaigns that are refreshingly unique and engaging. With their new campaign ‘Bhatak Gaye?’, Roadcast breaks away from the conventional norms of B2B marketing with a touch of creativity.
Conceptualised /directed by Offbeat Pictures, ‘Bhatak Gaye’ follows lord Yamaraj as he fails to deliver a soul effectively due to ineffective logistics communication! In the campaign, lord Yamraj is using technology just like every other business owner nowadays. However, like most businesses, he also still relies on messages and whats-app for communication, which is counterproductive!
The campaign highlights the endless possibilities of tech-based solutions by Roadcast for optimized last-mile delivery solutions. Speaking to a broader audience, the striking visuals serve as a captivating metaphor for the transformative impact of their services on the delivery ecosystem. This is true for both young and established brands. Where business life is filled with “bhatak gaye” moments, Roadcast gives the perfect last-mile delivery management solutions to various industries and prevents late deliveries.
Speaking on the new ‘Bhatak Gaye’ campaign, Roadcast co-founder Rahul Mehra shared, “At Roadcast we help brands streamline their logistics. This new campaign highlights the need for tech-based, innovative solutions for the ever-evolving logistics industry. The business world is filled with rollercoaster moments full of unexpected twists and turns. When you’re chasing success, you are bound to hit some “Oops!” moments. This is where, Roadcast steps in, ensuring the best delivery management system for brands and the new campaign reflects the same with a touch of whimsy.”
Roadcast provides features like instant notifications, route optimisation and seamless video streaming to brands to tackle bottlenecks in logistics and keep going on no matter what! With Roadcast, every deviation gives you a chance to change course towards your ultimate destination.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
