Brands
RM rolls out Salman Khan-starrer campaign for 10X chakki fresh atta
MUMBAI: GRM Overseas Ltd is shaking up the wheat flour market with a bold new campaign for its 10X classic chakki fresh atta, featuring none other than movie legend Salman Khan as its brand ambassador. With an eye on the growing demand for hygienic, packaged staples, GRM is encouraging consumers to switch from unbranded, market-sourced wheat flour to its superior-quality, unadulterated atta. The company is positioning itself at the forefront of a market poised to reach 197 billion dollars by 2030, fuelled by urbanisation, health-conscious choices, and evolving consumer habits.
GRM, managing director Atul Garg said, “Salman Khan embodies trust and quality values that align perfectly with our brand. This campaign is not just about promoting a product but advocating a healthier lifestyle for Indian families.”
GRM is making an aggressive marketing push, rolling out the campaign across Hindi news channels, print media, digital platforms, outdoor ads, and cinemas, ensuring maximum reach across India.
As health, convenience, and quality drive consumer preferences, GRM’s 10X Classic Chakki Fresh Atta is aiming to set a new benchmark in the packaged staples segment. With Salman Khan leading the charge, the brand is all set to make quality atta the blockbuster choice in Indian households.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
