MAM
RK Swamy wins Shriram Capital media duties
MUMBAI: RK Swamy Media Group has won the media duties of Shriram Capital, a holding company for the Shriram Group‘s financial services entities, following a multi-agency pitch.
The size of the account is pegged at around Rs 100-150 million.
“We perceived RK Swamy‘s strengths in the areas of understanding their clients‘ unique needs and drawing up a positioning framework that appropriately reflects these, thereby creating an excellent platform for distinctly differentiating them in their respective industries,” said Shriram Capital MD GS Sundararajan.
Shriram Capital is seeking to enhance its brand image. RK Swamy will manage the Shriram Capital campaign across multiple media including print, airport displays, online and television.
RK Swamy Media Group president Chintamani Rao said, “The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses, and it is our objective to communicate its unique business philosophy to the public.”
RK Swamy Media Group comprises Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor.
MAM
Swiggy appoints Swapnil Bajpai CEO of Dineout and Scenes
Leadership shift signals sharper push into dining out and experiences verticals.
MUMBAI: Swiggy is plating up a leadership refresh, and it’s serving it with a side of experience. The company has appointed Swapnil Bajpai as chief executive officer for Swiggy Dineout and Scenes, placing him at the helm of its dining-out and experiences businesses as it sharpens focus beyond food delivery. Bajpai, who shared the update via Linkedin, steps into the role after several years within the company, where he has moved across key functions including business operations, sales, supply and monetisation. Most recently, he served as senior vice president and business head for Swiggy Dineout, Assure and Lynk, driving growth and operational scale across these verticals.
His track record at Swiggy includes leading advertising and monetisation strategies for both food delivery and dineout segments, alongside overseeing supply and sales functions, roles that have increasingly become central as the platform diversifies revenue streams.
Before Swiggy, Bajpai built his career across consumer giants. He worked as regional sales manager at Reckitt and spent several years at Procter & Gamble, where he handled market strategy, planning and large-scale sales operations. His stint there also involved leading trade programmes and designing shopper-centric go-to-market strategies across categories.
In his new role, Bajpai will be tasked with strengthening Swiggy’s dining-out and experiences ecosystem, two areas that are fast emerging as the company’s next growth frontier. With urban consumers leaning into eating out and curated experiences, Swiggy appears to be betting on a more rounded lifestyle play rather than just doorstep delivery.
The move underscores a broader shift in Swiggy’s strategy, from being the app that brings food home, to becoming the one that takes you out.
