MAM
RK Swamy BBDO gets Mukesh Anand as principal consultant
MUMBAI: RK Swamy BBDO has appointed Mukesh Anand as principal consultant. He will report to president (West) and executive creative director Sangeetha N.
Said Sangeetha N, “Mukesh brings with him the ability to understand communication needs. He is innovate and can translate the most complicated subjects into relatable creative ideas. This, combined with his team player skills and impressive creative experience, will bring in a compelling perspective to the creative leadership team in R K Swamy BBDO.”
Prior to this, Anand worked with the Heroes Project (HP) in Mumbai as creative director. HP is one of the largest non-governmental media campaigns on HIV/AIDS in India and is supported by the Bill & Melinda Gates Foundation. His role in HP was to develop the communication plan and manage the project‘s advertising campaigns and programming content.
In the past, Anand has worked with McCann-Erickson, J Walter Thompson (then HTA) and R K Swamy BBDO‘s Delhi office.
Commenting on his move, Anand said, “R K Swamy BBDO is a place with a rock-solid foundation and an inventive approach to work. Progressive thinking and steadfast growth with a humane touch has always been their mantra. It feels great to be back and I look forward to take on and deliver what is expected of me.”
Earlier, some of the campaigns that Anand had been part of are Elementary Education (“School Chale Hum”), TB Dots (“Teen Hafta Bhai”), and the Unicef Girl Child Trafficking film (“Lalli”).
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
