MAM
RK Swamy BBDO executes ‘Tattoo Lagaao Free Bike Le Jaao’ campaign for Suzuki
MUMBAI: RK Swamy BBDO has conceptualised and executed the Tattoo Lagaao Free Bike Le Jaao campaign for Suzuki Motorcycle India Pvt. Ltd (SIMPL). Coinciding with the festive season, the campaign has been launched across the country for Suzuki GS150R, the new 150cc motorcycle from the Suzuki stable. The offer revolves around tattoos- the current craze of the youth who are Suzuki‘s target group (TG). With every purchase of Suzuki GS150R, customers are given a specially designed ‘Drive Me Crazy‘ stick on tattoo which also contains an assured gift. Said RK Swamy BBDO partner Sunil Kukreti,”Keeping in tune with the brand‘s tagline ‘Drive Me Crazy‘ we knew we had to come up with something that would excite today‘s youth and bring out a cult like feeling. “After a lot of research, we zeroed in on tattoos which are in vogue from college students to Hollywood stars.” The campaign will be supported by print advertisements, TV commercials and radio spots created by RK Swamy BBDO – Delhi.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
