MAM
RK Swamy BBDO bags creative duties of Lloyd’s consumer electronics biz
MUMBAI: In the wake of a multi-agency pitch, RK Swamy BBDO Delhi has won the creative duties of Lloyd Group‘s consumer electronics business.
Commenting on the win, RK Swamy BBDO president North Ajit Shah says, “We are excited to be working with Lloyd. Our goal is to help them carve out a rightful place in the Indian market against the major foreign brands.”
The challenge for the different agencies is not only to familiarise the consumers with the brand ‘Lloyd‘ but also to help them understand the new products. RK Swamy BBDO scored over the other agencies in terms of the understanding of the product category and creatives. The agency‘s presentation included a 360 degree communication concept that will be adopted by Lloyd in due course of time.
The group, already offering LCDs and ACs, is planning to expand its product portfolio with several new lifestyle products including mix of household utility items and kitchen appliances.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
