Ad Campaigns
Rising Inflation Leads to Savvy Shopping Habits in India: Study by Criteo Reveals Consumer Trends
Mumbai: Criteo, the commerce media company, has released ”The Rise of Savvy Shoppers Study”, which was conducted with over 1,400 consumers in India, to see how inflation has impacted their shopping behaviour and preference. The results show that the economic uncertainty and rising costs are creating savvy shoppers who are eager to get the best value for their money without sacrificing the items they love.
The study highlights that 81 per cent of shoppers in India are spending more time online searching for the best offers and values before making a purchase compared to 71% of global shoppers. Also, 80 per cent of Indian shoppers are finding products that are priced better online than in physical stores compared to 65% shoppers globally. According to the study, 77 per cent of Indian shoppers said they are shopping more online now, compared to 57 per cent of global shoppers.
Shoppers prioritize cost savings while also seeking out products of high quality. In fact, product quality is the most important factor for consumers, outpacing free shipping and discounts/coupons. The study shows that 95 per cent of Indian consumers consider product quality when making a purchase, 90 per cent take free shipping into consideration, and 89 per cent look for available discounts and coupons. Shoppers are looking for the best of both worlds, great products that are made to last and deals that don’t compromise quality.
A forward-thinking mindset
Consumers in India are becoming more forward-thinking in their purchasing habits due to economic uncertainty and rising costs. According to the findings, 51 per cent of consumers buy gifts for future holidays or birthdays in advance because of price increase, compared to 40 per cent of global consumers following the same trend. 59 per cent of Indian consumers have cancelled or postponed plans to buy items due to price hikes. 74 per cent buy essential items in bulk to get more value for their money. Additionally, 61 per cent are purchasing high-value items like appliances and furniture sooner to beat potential price increases. These findings highlight a growing trend of smart and strategic shopping among consumers.
Criteo managing director South APAC Taranjeet Singh commented, “The recent inflation has affected the budget of many shoppers. This has given rise to smart shoppers who know how to save their budget by utilizing both online and offline channels and finding the best deals and offers. The study especially suggests the key role of online, as many shoppers spend time doing a thorough research before purchasing a product. It is important for marketers to build a strategy that covers every shoppable moment. All touch points throughout the customer journey need to provide a seamless and rich shopping experience to customers.”
Methodology
Criteo surveyed 1,400 consumers in India and 13,829 globally. The fieldwork took place between 20 November 20 to 14 December 2022. The global percentage includes Australia, France, Germany, Italy, Japan, South Korea, Spain, United Kingdom and United States.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
