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Rishi Negi appointed EVP investee operations at CA Media India
MUMBAI: CA Media, LP, the Asian investment arm of The Chernin Group; LLC (TCG) has announced the appointment of Rishi Negi as executive vice president, Investee Operations.
Negi will be leading operations of the investee and incubated businesses in India. His core responsibilities will be identifying and managing growth opportunities in media, entertainment and technology business across the country.
The investment arm of CA Media in India is headed by Vivek Raicha. Now, Negi and Raicha both will be reporting to CA Media India CEO Rajesh Kamat.
During his eighteen years stint in strategy, business and operations at leading companies in India, Negi has worked with Reliance Group as a business head of Quick Service Restaurants (QSR). Prior to that, He served as COO of Fame Cinema‘s Multiplexes and Pizza Hut restaurants where he was instrumental in the planning, development and operations management with direct P&L responsibilities. In his earlier outing, he also worked with the Taj Group of Hotels for ten years. Negi is a graduate in Hotel Management with additional studies completed under the general management program from IIM, Bangalore.
Talking about the appointment, CA Media India CEO Rajesh Kamat said, “We are happy to have Rishi on board to lead the operations end of our diversified portfolio of operating assets, which include Endemol, Only Much Louder, Graphic India and Fluence. Throughout his career, Rishi has earned distinction for out-of-the box thinking and driving organisations forward with world-class benchmarks, ideas and execution. While Rishi‘s key area of focus will be planning, development and operations management, we will also be leveraging his expertise in evaluating investment opportunities in the fast-growing consumer retail entertainment business. We welcome him to the CA Media team and look forward to benefiting from his talent and experience.”
Negi added, “I am excited about my new role at CA Media India. In a short time, they have already acquired significant stakes and have partnered in the success of their investee and incubated businesses, in both the traditional and digital domains. I look forward to joining this team of extremely talented people and establishing new partnerships while growing and driving forward existing ones.”
CA Media was founded by chairman Peter Chernin and CEO Paul Aiello. The Chernin Group manages, operates and invests in media‘s business, entertainment and technology sectors. The other arm of CA Media, Chernin Entertainment produces feature films and television programs. In the beginning of this year, the company has acquired 49 per cent stake in Endemol India.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
