Brands
Rishabh Pant says “Aa raha hoon” with Optimum Nutrition
Mumbai: Optimum Nutrition, a global leader in sports nutrition, is thrilled to announce its unwavering support for Indian cricket sensation Rishabh Pant through its new campaign, ‘aa raha hoon”. The campaign celebrates Pant’s extraordinary dedication and resilience, as he aims to make a stronger comeback to the sport, following the injuries that kept him on the sidelines over the past year.
But you can’t keep Pant away from the action for long. Known to be resilient and dedicated to excellence in cricket, he has channelled this very focus into his recovery, fuelled by Optimum Nutrition.
This campaign sheds light on the athlete’s remarkable journey, highlighting his commitment to mental toughness, and physical recovery. Pant’s dedication and determination in the face of adversity resonate deeply with Optimum Nutrition’s core value of Zyada Kar Dikhane ki Taaqat, by helping athletes achieve the MORE in them, irrespective of the challenges they face.
Through an extended partnership, Optimum Nutrition will continue to provide Pant, with its cutting-edge products, including whey protein, creatine, amino acids, and pre-workout formulas, which are designed to optimise performance, provide strength, enhance muscle growth, and speed up recovery.
Glanbia Performance Nutrition India Pvt. Ltd. managing director Satyavrat Pendharkar said “We stand by our athletes in good times and difficult times. We partnered with Rishabh Pant in 2021, not only because he is an exceptional cricketer but because he is also a role model for millions of young Indians. We are proud that Optimum Nutrition could play a small part in enhancing his performance and assisting him in reaching his maximum potential on the field. Our commitment to standing by Rishabh throughout his journey is unwavering, and we eagerly anticipate his return to the field to showcase his exceptional abilities.”
Rishabh Pant said, “’I look forward to continuing my partnership with Optimum Nutrition. Just as nutrition plays a vital role in my cricketing journey, I believe in the importance of fuelling our bodies with the best. With Optimum Nutrition by my side, I’m confident in taking my performance to the next level and achieving new milestones on the field.”
Optimum Nutrition reaffirms its commitment to helping athletes and fitness enthusiasts achieve their fitness goals with the help of science-based nutrition and training. The brand is dedicated to supporting Rishabh Pant and other top athletes in India in their quest to achieve the MORE in them.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
