Brands
Ride high Imagicaa sees record footfall and a splashy 52 percent rise in revenue
MUMBAI: Strap in and scream Imagicaaworld Entertainment just turned FY25 into the wildest ride yet. With rollercoaster growth across its parks and attractions, the company clocked Rs 410 crore in revenue, marking a 52 per cent leap from last year, and cementing its status as India’s largest amusement and water park player.
This joyride didn’t stop there. Imagicaa’s EBITDA surged 67 per cent to Rs 176 crore, with margins expanding to 43 per cent, while profit before tax soared 152 per cent year-on-year to Rs 86 crore. And if you thought theme park queues were long, try counting the guests 2.7 million footfalls were recorded in FY25, nearly double last year’s count.
In Q4 alone, the company reported Rs 94 crore in revenue, a 66 per cent spike, alongside a 131 per cent growth in EBITDA, touching Rs 40 crore. Quarterly footfalls also rose 141 per cent, reaching 0.7 million visitors, a testament to the group’s growing footprint and refreshed offerings.
Leading the momentum was the new Indore Water Park, launched in close proximity to Indore and Ujjain. With promising visitor response, the company is now going full throttle on marketing and team expansion.
Over in Lonavala, 10 new rides were added to the Wet’n Joy Water Park, making a splash across age groups and increasing capacity. The park also raised its entertainment game with the Imagicaa Arena Trampoline Park and two new shows at Sai Teerth Kaliya Mardan 5D and Mushak Maharaj.
And to power its growth loop-de-loop, Imagicaaworld raised Rs 345 crore through a preferential issue to fund acquisitions including the Indore park and other strategic expansions.
Imagicaaworld managing director Jai Malpani called FY25 “a defining year,” not just for the record-breaking numbers, but for the groundwork laid for the brand’s next phase. “From operations and innovation to sustainability and partnerships, our teams delivered on every front. Welcoming over 27 lakh guests says everything about the love this brand commands,” he said.
The company isn’t slowing down. With its proven ability to run multi-format parks across diverse geographies, Imagicaaworld is eyeing more strategic locations in partnership with state governments, confident that FY26 will push the bar even higher.
After all, if success is a ride, Imagicaa has just hit the fast lane.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
