MAM
Ricoh India appoints Vizeum India as media AoR
MUMBAI: Imaging solutions provider Ricoh India has awarded its media duties to Aegis Media‘s Vizeum India.
The account will be handled out of agency‘s Delhi office under the leadership of Harit Pant.
Ricoh India VP- national marketing V Balakrishnan said, “In the past, we have had very productive engagement with people currently associated with Vizeum. Vizeum‘s philosophy of working with clients to address their business issues rather than passive media spends is also very much what we were looking for. With this combination and a good team on ground to take this thinking forward, Vizeum was our obvious choice.”
Vizeum India MD India sub-continent S Yesudas added, “We are delighted with this win. We sincerely thank Ricoh management for their faith in us. This opens up a range of original communication possibilities as the category is largely focused on passive advertising. As with every win of ours, we are humbled and stay acutely aware of our responsibilities.”
The company has growth plans with focus in the areas of multi functional products, laser printers and managed document services.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
