Ad Campaigns
Revolt Motors targets new-age riders with its debut campaign
Mumbai: Revolt Motors, an electric bike manufacturer initiates a powerful marketing drive with a TV-led campaign, bolstered by a strong digital presence and strategic OOH media presence in 65 cities. The campaign is geared towards new-age riders who are pushing the industry to continuously reinvent performance, smart intelligence, economy, and sustainability. At Revolt we call them ‘Generation Why’.
The ‘BUILT FOR GENERATION WHY’ campaign highlights the bike’s impressive 150 km range on a single charge, paired with an affordable monthly EMI starting at Rs 2799, establishing it as a compelling e-mobility solution.
RattanIndia Enterprises Ltd business chairperson Anjali Rattan Nashier the parent company of Revolt Motors, highlighted the strategic timing of the campaign and said, “The new generation of riders display a high level of tech-savviness, mindful spending, and an eco-conscious mindset, driving a keen interest in e-mobility. Our products, with their stylish and ergonomic design and being lighter on the pocket, hold broader appeal, not only among today’s youth but also to a wider audience. Additionally, our expansion to 115 dealerships nationwide further strengthens accessibility, catering to the growing demand for sustainable mobility.”
This high-voltage campaign marks a significant step for Revolt Motors, anticipating a substantial increase in brand affinity among its audience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
