Ad Campaigns
Reverie Language Technologies’ new campaign highlights language barriers affecting online banking in India
Mumbai: Reverie Language Technologies, a leader in Indian language localisation and user engagement technology solutions, has released a video campaign which highlights the difficulties faced by most Indians while banking online due to language barriers. Due to the dominance of English on the internet, there is a grave digital divide between those who can and cannot navigate online services easily. Through their state-of-the-art artificial intelligence (AI) and machine learning (ML) technology, Reverie is making financial services accessible to Indian language speakers in all 22 official languages.
The dilemma of digital, yet native languages first customer is captured through the video:
The video delineates the disarming difference between the ease with which an English speaker can use online services like chatbots and digital channels and the tribulations a non-English speaker faces while trying to use automated services. Nine out of 10 Indians find it difficult to use banking products in English, alienating them and causing them to resort to using cash and more traditional means to handle their finances. The banker in the video story personifies a banking/fintech app, website or an integrated bot.
End to end, contextual language localisation is a must to replicate the branch banking experience. Trust is the most important component in banking, and to truly achieve inclusive growth, native languages must be imbibed into Internet banking solutions to make navigation easier and seamless with no dependency on English. Three pillars comprise of a Digital Bharat – first, the channel of access, which are smartphones/ smart feature phones, second, the pervasiveness and affordability of data and lastly, languages. The first two have been achieved, and now banks, companies and regulatory bodies must ensure language localisation as well to empower the unbanked to bank digitally.
“Banking solutions must be designed for citizens’ language choices first, rather than replicated from the English first interface. Forget local languages; very few banks fulfil the three-language policy in the country, making online banking cumbersome for people who don’t understand English. Our aim is to get people to access the internet intuitively by easing the transition process, and ensuring that banking augments their aspirations, rather than serve as an obstacle to it. Our technology trains voice and chatbots to equip them for natural human understanding, which allows them to understand direct instructions rather than go through multiple automated suggestions. We appeal that language as a choice should be integral to the mandatory know your customer (KYC) process,” said Reverie Language Technologies co-founder and CTO Vivekananda Pani.
Capturing the spirit of “Athithi Devo Bhav,” just getting the customers to the digital frontier is not enough, it’s important that they experience empowerment through democratisation of India’s financial custodians, be it core banking or platform led financial inclusion efforts.
Reverie Language Technologies works with major enterprises and government organisations by retaining the essence and nuance of all 22 official Indian languages across industries, especially for banking and financial services.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
