Ad Campaigns
Revaa launches ‘Her Day, Her Way’ campaign to empower young women on Daughter’s Day
Mumbai: Revaa, a brand in D2C feminine hygiene and menstrual health, is thrilled to launch the ‘Her Day, Her Way’ Campaign in celebration of Daughters’ Day on 22 September. Running from September 15 to 30 September 2024, the campaign aims to dispel the stigma associated with menstruation by encouraging fathers to actively support their daughters’ menstrual health, promoting a fair and inclusive approach to period care within families, and fostering a supportive environment for young women’s health and well-being.
The primary objective of the campaign is to empower daughters by encouraging open conversations about menstrual hygiene and the challenges they face. The campaign will feature a series of engaging videos of fathers where they will share their views on periods and discuss their involvement in their daughters’ menstrual journey. Each video will highlight fun, interactive moments, including light-hearted activities that foster open dialogue and reflect a cool, carefree bond between fathers and daughters. Participants can join the movement by posting their videos on Instagram, tagging @revaaforu, and using #herdayherway and #periodpositive. The competition runs from noon on 15 September until 6 pm on September 30, with two winners announced on 1 October, each receiving Revaa’s First Period Kit.
“The aim of the ‘Her Day, Her Way’ campaign is not only to celebrate our daughters but also to break the silence surrounding menstruation. By encouraging honest conversations and involving fathers, we hope to empower young women to take control of their health and well-being. We want menstrual hygiene to be seen as positive and empowering, while at the same time nurturing good relationships between fathers and daughters”, said Revaa founder and CEO Mahipal Singh.
Revaa’s dedication extends beyond product innovation; it involves bringing about a significant change in the way society perceives and discusses menstruation. The “Her Day, Her Way” campaign emphasizes the fundamental values of Revaa, which include empowerment, inclusivity, and breaking taboos. To complement the campaign, Revaa is offering a 15 per cent discount sitewide during the campaign period, providing an opportunity for participants to explore the brand’s range of products.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
