MAM
Results and Outcomes onboards Anand Chakravarthy as co-founder
Mumbai: Newly formed ed-tech firm Results and Outcomes on Thursday announced Anand Chakravarthy as co-founder of the company. He will work alongside founder Tarun Katial to design and deliver upskilling courses focused on areas impacted by digital transformation, for working professionals, the company said in a statement.
Anand is a digital marketing & business leader with more than two decades experience of working across brands and businesses. With his diverse set of skills, he will help scale up the offerings from the company and drive future growth, it added.
Speaking about his new role, Anand said, “I am thrilled to be a part of this venture and glad to be doing this with Tarun. Having worked in the digital marketing ecosystem, the impact of digital disruption on businesses and people is very evident. Results & Outcomes is focused on building distinctive courses for specific cohorts of working professionals. Our focus is on offering them genuine upskilling programs, creating value for both associates and organizations alike. With an exciting portfolio of courses coming up, focused on the future of work, I am looking forward to this journey.”
Tarun Katial commented, “Anand’s depth of experience and expertise across digital marketing and media will be very beneficial for Results and Outcome. His inclusion to the company will help us explore various avenues and build a distinctive EdTech platform, for working professionals across the industry.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
