MAM
Resulticks brings on board Kulmeet Bawa as COO and president JAPAC
MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its chief operating officer and president, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks’ marketing and business development efforts in the JAPAC region. He will be based out of the company headquarters in Singapore.
Building on Resulticks’ strong foothold in much of the region, Bawa will assume executive leadership responsibility across Japan, India, Korea, Southeast Asia, Australia, and New Zealand, empowering organizations there to leverage Resulticks’ industry-leading approach to highly individualised, real-time customer engagement.
"We’re thrilled that Kulmeet has joined our highly energized leadership team,” said CEO and co-founder Redickaa Subrammanian. "His deep knowledge of the global marketplace, strategic focus, and shared commitment to drive aggressive growth both for our clients and our company aligns directly with Resulticks’ mission to be the brand to reckon with in today’s seamless engagement era."
Bawa brings to his new role a profound understanding of the challenges and opportunities enterprises face in the digital era, having served as vice president and managing director for Adobe South Asia. With more than 28 years of cross-functional experience, he has a strong track record of building businesses from the ground up and steering them to a leadership position within a short span of time. Known for his suave and “never say never” style, he has helped global brands challenge the status quo, embrace innovation, and be at the forefront of digital transformation in an era of data explosion and artificial intelligence.
Commenting on his new role, Bawa said, "There is a fast-growing awareness throughout our industry that Resulticks is the game-changer in data-driven, AI-enabled customer engagement. I’m proud to be part of the special force that is challenging the status quo and empowering brands to achieve top-line growth through strategic mindset, marketing expertise, and technological innovation.”
Prior to his tenure at Adobe, Bawa has worked in leadership roles at Microsoft and Sun Microsystems. He has also served for more than 12 years in the Indian Armoured Corps and is an alumnus of the Indian School of Business, Hyderabad, and the prestigious National Defence Academy.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
