Ad Campaigns
Resiquick launches maiden campaign with Varun Dhawan
MUMBAI: Resiquick, the new instant adhesives brand from Astral Adhesives, has launched a new campaign developed by Lowe Lintas Ahmedabad.
Varun Dhawan is the brand ambassador for Resiquick promoting the adhesive brand in a multi-film campaign.
Astral Poly Technik VP for business development Kairav Engineer says, “Our a ssociation with Varun Dhawan for the instant adhesive range is in sync with our brand ethos and identity, which is to innovate and introduce newer products that surprise and delight both, our trade and consumer. It is for the first time in the segment that a brand ambassador is signed on for a Cyanoacrylate-based instant adhesive product, and we are confident that Varun is a perfect fit with his on-screen and off-screen persona.”
The multi-film campaign shows how using a glue that spills can land people in tricky and sticky situations. Varun Dhawan introduces the audience to the hero of the film – Resiquick adhesive, pronouncing its unique benefit of ‘1 drop at a time’ for ease of use and the strong bond it provides with the tagline ‘sirf chipkao nahi, jodo’.
Lowe Lintas executive director Sagar Kapoor adds, “The Resiquick tube is of superior design. It delivers one drop at a time hence is not clumsy to use. It also has a cap that can be reused, unlike most others in the category. So we decided to focus on the real benefit. Of course, delivered in an engaging and entertaining way. We were fortunate to get Varun Dhawan to help us do that.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
