MAM
Reshmy Warrier returns to WPP Media to lead Unilever business planning
MUMBAI: Reshmy Warrier has rejoined WPP Media as head of business planning and operations for Mindshare’s Unilever account, marking a homecoming after more than 14 years shaping content strategy at Star and Zee5.
Warrier will steer advanced planning, strategic insights, product development and automation for WPP’s Team Unilever, bringing a mix of media savvy and data-driven flair to one of the world’s most powerful brand portfolios.
She spent nearly six years at Zee5 as senior vice-president of global content strategy and platform operations, driving a 30 per cent surge in SVOD conversions and an 8 per cent rise in viewership. Earlier, at Star, she led strategy and programming for the English entertainment business, keeping shows like MasterChef Australia and Koffee with Karan at the top of the ratings.
This is Warrier’s third stint at WPP Media and her second at Mindshare Fulcrum, where she once handled Unilever’s beauty and haircare brands, managing a Rs 200-crore media budget and executing high-profile campaigns such as Dove’s “Hair Damage Meter” and India’s first logo-based augmented reality ad.
Her career began in outdoor advertising with Cactus Imaging and Kinetic Worldwide before moving into client leadership at Mindshare. Warrier described the move as “a new chapter powered by AI, tech and data to deliver impact-driven solutions for Unilever.”
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
