MAM
Reshma Rohida promoted as social media & creatives manager at iVIPANAN
Mumbai: Marketing and management services company iVIPANAN Digital has announced the promotion of Reshma Rohida to the role of manager – social media and creatives. She previously held the position of creative designing lead and managed the creative department for the assigned clients.
Rohida has been working for the agency for more than three years and leading the creative designing team. In her new position, she will drive out social media strategies for her existing client base and also continue her role as the creative designing lead.
She has worked on some key projects as a lead designer like Anita Diamonds, SVNIT College of Engineering, La Pino’z Pizza, We Care Pharmacy & Clinic- Canada, Eyes Deal, SAMP Surad Group, and many more.
“Reshma joined iVIPANAN in 2018 after she completed our digital marketing course. She had a keen interest in creative designing and video making,” said iVIPANAN founder Bhautik Sheth. “With good knowledge of digital marketing, she set herself well in her role and excelled too. We wanted her to take more responsibilities in our social media department. Her current designation will help us leverage more out from her. She will continue leading as our creative department too.”
“With this new position, I am looking over a new horizon that will embark my journey towards creating a difference for the clients of iVIPANAN,” stated Reshma Rohida on her role. “My new managerial position will help me draw out creative stories that adds a new life to the social media management strategies.”
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
