MAM
Reppro schools the field with NTU India comms mandate
MUMBAI: Talk about a class act Nottingham Trent University (NTU) has picked The Reppro as its communications partner in India, giving the agency a fresh addition to its growing education portfolio. The remit covers Public Relations, Social Media, and Digital Marketing, all aimed at making NTU a go-to choice for Indian students and institutions.
India has emerged as a hotbed for global universities, with the number of Indian students heading to the UK skyrocketing by nearly 274 per cent since 2019. NTU, one of Britain’s top-ranked institutions, brings plenty to the table: teaching excellence, strong industry links, and an employability-first approach. With students from over 160 countries and ties with 300-plus universities worldwide, it blends academic prestige with real-world career outcomes.
The Reppro will craft an integrated communications strategy to boost NTU’s visibility in India, highlighting its global reputation and practical support for students from visas and funding to employability guidance. NTU senior regional manager Anna Audhali said: “India continues to be pivotal for Nottingham Trent University’s global outlook. Through this partnership, we hope to share NTU’s values and opportunities more widely, and strengthen connections with Indian students, families, and academic partners.”
For The Reppro, it’s a chance to put the spotlight on NTU’s strengths. The Reppro founder Amit Gupta noted: “As more Indian students seek world-class education with real-world relevance, our focus is to further raise NTU’s visibility in India and highlight the opportunities it offers.”
NTU has the credentials to back it up: its research has twice been honoured with the Queen’s Anniversary Prize (2015, 2021), with 83 per cent of its research rated world-leading or internationally excellent in REF 2021. Add to that being crowned ‘University of the Year’ five times in six years, and the message is clear NTU isn’t just teaching, it’s thriving.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
