Ad Campaigns
Reppro gets top marks as WACE’s India communications partner
MUMBAI: It’s a match made in academia and advertising. The Western Australian Certificate of Education (WACE) has picked The Reppro as its official communications partner in India, a strategic alliance that blends international curriculum with local storytelling flair. The Reppro, an emerging force in strategic communications and public relations, will now handle public relations, social media, and performance marketing for WACE, the globally respected senior secondary qualification developed by the Government of Western Australia’s School Curriculum and Standards Authority.
The move comes as WACE expands its footprint into India, becoming the first international government curriculum to offer a full K–12 academic framework to Indian students. With recognition in over 16 countries including Japan, Singapore, China, and Malaysia and Grade XII equivalence granted by India’s Association of Indian Universities (AIU) WACE is now targeting Indian schools and learners seeking global-standard education with local relevance.
The Reppro founder Amit Gupta said, “We’re proud to partner with WACE at this pivotal moment in India’s education evolution. WACE’s globally respected curriculum, combined with its structured academic rigor and WASSA learning record, offers Indian students a credible and future-ready pathway.”
WACE echoed the sentiment, noting that this partnership marks a new chapter in its India journey. “With The Reppro’s deep understanding of the education space and its integrated approach to communication, we’re confident of deepening our engagement with students, schools, and education leaders across the country,” a WACE spokesperson said.
As Indian parents and students increasingly seek internationally recognised pathways, the WACE–Reppro partnership is expected to spark fresh interest in academic alternatives. With a communications playbook packed with PR, performance marketing, and social storytelling, The Reppro will build awareness, drive adoption, and help WACE speak the language of India’s education aspirations.
In an education market where curriculum choices often feel like a final exam, WACE just got the right coaching partner.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
