MAM
RepIndia bags digital & brand marketing duties of ‘Wazir’
NEW DELHI: RepIndia has bagged the digital and brand marketing duties of Wazir, the new film produced by Vidhu Vinod Chopra starring Amitabh Bachchan and Farhan Akhtar.
The film, which released today (8 January) also stars Aditi Rao Hydari, Neil Nitin Mukesh and John Abraham.
Chopra said, “Chase excellence, success will follow was the premise of 3 Idiots. The two idiots Ishaan and Ayesha fit that premise, I’m glad that they found the third idiot in us.”
RepIndia CEO and co-founder Ayesha Chenoy added, “I have never been this happy to be called an idiot. It is a real honour to be able to work on Wazir and an absolute delight to work with a genius like Vidhu Vinod Chopra and his entire team.”
RepIndia managing director Ishaan Ahuja said, “We are excited to give everything to ensure our marketing creativity does justice to Wazir.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
