MAM
Rentrak signs TV ratings deal with Discovery Communications
MUMBAI: Rentrak has inked a TV ratings and automotive segmentation agreement with Discovery Communications.
Discovery will adopt Rentrak’s TV ratings and IHS Polk Automotive data, providing more comprehensive measurement of advertising campaigns running on Discovery’s portfolio of networks.
“Rentrak’s automotive data will increase our ability to deliver custom insights, targeting, and accountability measures to our clients,” said Discovery Communications senior vice president, market research, ad sales Beth Rockwood.
“Rentrak is pleased that Discovery Communications is joining the growing list of network groups subscribing to our TV services. We look forward to being a strong partner for their networks,” said Rentrak CEO and vice chairman Bill Livek.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
