MAM
‘RentoMojo Upgrade’ is the Best Possible Way to Own a Smartphone
MUMBAI: RentoMojo, a pioneer in lifestyle subscription and consumer leasing business, introduces an industry-first mobile upgrade feature, enabling users to change their smartphones every 12 months, at 60% of market value. The cost associated with purchasing a branded phone largely impedes people from trying new models before 18 or 24 months of use, making RentoMojo’s upgrade feature, the best possible way to own a smartphone in India today.
Customers can select the latest smartphones from Apple, Samsung, OnePlus, Google, Redmi, Vivo, Oppo, Nokia and Honor, from RentoMojo’s catalogue and acquire it on lease for 12 or 18 months, by paying their rental monthly instalments (RMI). The total RMI paid for 12 months, equals about 60% of the price of the phone, post which the user has the option of returning the device to obtain the latest one in the market. Through this facility, users spend significantly less than an outright purchase, or through EMI’s, with additional benefits such as 100% data security and maintenance, among others. It also enables users to be up-to-date with devices and technology, and clearly demonstrates the advantages of subscription, over purchase.
Speaking on the occasion, Geetansh Bamania, Founder & CEO, RentoMojo, said, “The sales of smartphones will continue to rise as it is no longer a lifestyle choice, but an essential, integrating a number of vital facilities, including banking, shopping, payments, booking, among others. People are hence unwilling to compromise on devices and latest technology, to ensure safety and hassle-free user experience. RentoMojo’s mobile upgrade proposition, makes this possible at about half the cost of traditional buying.”
“We have seen the sales of premium smartphones booming over the last three years and this year, a lot of people will be looking at changing their phones, making this the best time to launch RentoMojo’s upgrade feature” – he added.
According to the recent reports, the growth in sales of smartphones is expected to continue, despite the current economic stress, with the cumulative industry growth expected to reach double digits. The number of smartphone users in India is expected to reach 859 million by 2022, registering 84%. The average price of a premium smartphone in India is Rupees 35,000 and 40% of the users want to change their phones within 12 months of purchase.
Apart from mobiles, RentoMojo also offers household appliances, furniture, and electronic devices on lease for flexible tenures, beginning from 6 months onwards. The RMI payable on these products factor in the tenure, with lesser monthly pay-outs on longer tenures and vice versa. By creating an innovative financial option in the form of RMI, RentoMojo has made a mark for itself in the fintech lending space. It has also implemented advanced algorithms using Machine Learning, for risk assessment and optimum stock utilization.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
