AD Agencies
Rentomojo hires Dentsu Webchutney digital
MUMBAI: In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo – founded by Geetansh Bamania – has signed Dentsu Webchutney to shape its digital agenda.
Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs. Innovation being at the core for both companies – Rentomojo in its very concept, and for Dentsu Webchutney, through its path-breaking campaigns – this seems to be a formidable match.
“Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” says Rentomojo founder Geetansh Bamania.
“Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counter-intuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space,” said Dentsu Webchutney Bangalore SVP Gautam Reghunath.
“We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike,” Reghunath added.
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has offices in New Delhi, Mumbai and Bengaluru and manages clients such as Flipkart, Airtel, PAYBACK, Red Bull, and Quikr.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
