MAM
Reminiscing the everyday joy: “It is extraordinary, how much we miss the ordinary”
Strange as the times may be, it has also given a lot of us a chance to pause and think, about the little everyday joys that get lost in the humdrum of the our daily lives. Bringing this to life, DLF Shopping Malls, the country’s largest physical market place, has released a new digital film tited “It is extraordinary, how much we miss the ordinary”. Executed by Weiden+Kennedy the film showcases the ordinary things that people took for granted, and are now missing as they adjust to the New Normal. The film delivers a powerful message about how it is important to appreciate the everyday joys we take for granted.
Shopping has been a part of every human culture and DLF Shopping Malls has been integral to our consumers everyday lives. Whether it’s about shopping from their favourite range of iconic brands to being in an environment that has been envisaged to be unique and experiential, DLF Shopping Malls have been providing unmatched experinces to its patrons so that they don’t have to look elsewhere. Today, the whole world has been touched by the pandemic and this is all set to change now. The film springs in the nostalgia and at the same time brings the ray of hope that the same moments will come back – same settings, newer experiences.
Speaking about the video, Ms. Pushpa Bector, Executive Director, DLF Shopping Malls said, “For DLF Shopping Malls, its all about creating unique experiences for our customers and we have truly missed them during the lockdown. We have made many radical yet effective changes in our approach, in order to go beyond an exceptional service, for an overall customer experience. Our customer engagement program, deeply embedded with consumer insights are iconic which differentiates us and gives people more reasons to visit us. We are working along with our partner brands and technology partners to ensure that when the mall re-opens, we welcome our customers back to the warm, friendly and safe environment and continue to drive memorable experiences. “
The narrative of the film is simple – It's important to appreciate the everyday joys we take for granted. And when things get better and back to normal, we at DLF Shopping Malls will be there – to bring you all these joys again.
The film brings back a sense of nostalgia by looking at the things people miss at the malls, the mall ambience, atrium view, the mall music, the elevators going up and down, the smell of the coffee, the menu and much more.
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MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
