Brands
Reminisce childhood memories with Mother’s Recipe new Summer Wala Sharbat
Mumbai: Food brand Mother’s Recipe, known for its extensive product portfolio, has launched a new product category Sharbat for this summer season. The tradition of having sharbat in summer always strikes nostalgia. In Indian households, making sharbat is a family affair, with everyone pitching in to help prepare the drink. Grandmothers are often the ones who pass down their traditional recipes and techniques for making sharbat. In the summer season, tea gets replaced with sharbat while welcoming guests. Sharbats are offered as a thirst quencher to beat the scorching summer heat.
Sharbat is a refreshing drink but also a cultural symbol in India. It is often served to guests as a sign of hospitality and warmth and an essential part of Indian tradition that brings families and communities together. Keeping this in mind and in a bid to strengthen its product portfolio Mother’s Recipe has recently announced the launch of its new product category range called the Summer Wala Sharbat with a new tagline ‘Swad Jo Dilaye Bachhpan ki yaad’.
Mother’s Recipe sharbat has launched five new range refreshing flavours Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup and Lemon Ginger. Rose sharbat, made with rose syrup and water, is a classic flavour and is often used as a base for other sharbat flavours. Khus sharbat, made with khus extract syrup, is a fragrant and cooling drink. Lemon sharbat, made with lemon juice and sugar syrup, is a tangy and refreshing drink. Mango sharbat, made with mango pulp and sugar syrup, is a sweet and fruity drink. With the rising temperature, it is very important to keep our bodies cool and hydrated. Khus, Lemon, Rose, and various ingredients in the sharbat are known to offer various health benefits too such as improving digestion & cooling. The sharbat can be served chilled and can be garnished with mint leaves, lemon slices, or can be turned into a fancy mocktail or a faluda.
Mother’s Recipe executive director Sanjana Desai said, “We at Mother’s Recipe always strive to provide consumers with an enriching experience through our product offerings. We believe in pushing boundaries when it comes to introducing consumers to new products, tastes and experiences and with our Summer Wala Sharbat we aim to do the same. In India, the beverage category has witnessed a paradigm shift in consumption patterns, from regular soft drinks to better and healthier options. To address the ever-evolving consumer demand we decided to expand our product portfolio with Sharbat. We are confident that the product will soon emerge as the preferred beverage choice across all age groups”.
Mother’s Recipe Sharbat range is available in a 750ml PET bottle priced at Rs. 180. The bottles are great for reusing, unbreakable and easy to store in the fridge cabinets. The product will be available across all e-commerce platforms like modern and all retail outlets. The launch of the products is a step forward in having a broader portfolio. Currently, the brand is among the leading FMCG companies with a range that includes a variety of products like pickles, cooking paste, chutney, papad, ready to eat and ready to cook.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
