Brands
Reliance Trends partners Kaumudi TV in Kerala for Onam campaign #GetThemTalking
MUMBAI: Taking innovation in advertising a notch higher, Vibrant Advertising has created a unique campaign for Reliance Trends in Kerala for this Onam season, partnering Reliance Trends and Kaumudi TV for the former’s Onam Campaign #GetThemTalking.
For the first time ever, a brand has bought an exclusive space on a channel for running its ad campaign. The Reliance Trend Onam campaign ad ‘Trends Break’ will be played 22 times per day on the channel; twice every half hour from 6 pm to 11:30 pm daily. Since it is a weeklong innovation, this whole week will be known as Trends Week on Kaumudi Channel.
The innovation is being tried for the first time in Kerala as no other brand has bought this sort of excusive space on television for advertising earlier.
The week-long campaign is being supported by a TVC, featuring national film award winning actress Keerthi Suresh. The campaign was launched on the channel on Sunday, 25 August and will run till 31 August.
The ad film is a colourful spectacle that has got the viewers talking about the amazing festive collection of Reliance Trends that has all the latest designs and materials fit for the festive season of Onam. Actress Keerthi Suresh can be seen flaunting a number of traditional attires with an urban touch fitting the festive mood of the season giving out the brand message of #GetThemTalking. The TVC is very bright and peppy and has interesting elements of a traditional Onam celebration setup merged with the modern trends of celebration and styling.
The campaign has been getting a good response from the audience and is getting coverage in regional media for its unique innovation.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
