Reliance to increase ‘Autozone’ outlets to 22 in 2010

BANGALORE: Reliance Retail Limited (Reliance) is planning to increase the number of its standalone Reliance Autozone format stores from the current eight to 12 by March 2010.

It also plans to up its shop-in-shop (SIS) Reliance Autozone stores to 10, from the current five located at Reliance Mart stores.

This will bring the total number of Reliance Autozone outlets to 22.
 
Reliance chief executive Arun Dey said, “ At Reliance Autozone, we would like to cater to needs of the lifecycle of the car since its purchase and fulfill the needs of different budget customers, who are forced to buy a limited number of brands and accessories offered by car dealers.” 
 
Reliance Autozone carries over 1200 automobile accessory articles and represent about 50 vehicle brands, including two wheelers, electric bikes, bicycles and model cars. Reliance Autozone also plans to start a few private labels for some automobile accessory products in the near future.
 
For mass media communications, Autozone will be using print media and newspaper inserts in the vicinity of the store outlets.