Ad Campaigns
Reliance Life launches new social media campaign
KOLKATA: Reliance Life Insurance Company (RLIC), part of Reliance Capital Limited, launched its new social media campaign ‘Do-Good’.
#DoGood campaign aims at recognizing and inspiring selfless acts of goodness by people across demographics, social strata and causes that impact society positively.
The new social media campaign was launched by Reliance Life Insurance chief executive officer Anup Rau. “We firmly believe that any selfless act of goodness – across demographics, causes and regions – needs to be encouraged. There is a genuine need to create a platform where each such act by individuals or groups can be shared with a larger audience and amplified to be recognized. Our ‘Do-Good’ campaign aims to provide such a platform for sharing and recognition” said Rau.
This is the third social media campaign unveiled by Reliance Life Insurance.
Earlier, the company has launched highly successful campaigns namely – ‘Boundaries for Books with Room to Read’ and #GreatestFan campaign with Sachin Tendulkar’s greatest fan, Sudhir Kumar Choudhary.
The #DoGood campaign has been initiated recently on all social platforms to create awareness and encourage people to take action in the ‘good’ direction.
The initial phase of the campaign has received encouraging response on Face book with over 2 lakh likes across its posts within a span of two weeks in the soft launch phase.
“The insurance industry leads by example in case of selfless act of goodwill. It is the only industry that prospers by protecting its customers and helping them in times of need. An insurance agent is that one person who wants you to protect what is valuable to you and help you plan for any eventuality. ‘Do Good’ therefore is our intent, our philosophy and our belief that we aim to spread through social media,” Rau further stated.
Reliance Life Insurance has also launched #DoGood initiative as an internal campaign within the organization so that this positive and constructive thought is well entrenched in the minds of its employees and agents and rolled out to our customers.
The company would also be building on this campaign by strengthening its presence across online and mobile platforms apart from holding various events that will enable to participate and get rewarded from the campaign.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
