MAM
Reliance Home Video & Games to market WinFun merchandise
MUMBAI: Reliance Home Video and Games (RHVG) has partnered with WinFun- the leading supplier of outdoor and indoor play equipment for kids, in India.
The two companies will collaborate to market and distribute various international properties of WinFun in India. The teams at RHVG and WinFun have already identified over 25 products that are suited for the Indian market with some of the titles already beginning to appear to in stores across the country.
Reliance Home Video and Games COO Sweta Agnihotri said, “WinFun provides parents of new born babies with a wide range of high quality toys at very affordable prices. WinFun is a brand that is distributed worldwide because they produce safe and child-friendly products that match up to European and American standards. We are happy to be their business associates in India. For Indian parents buying WinFun means that ‘priceless moments of joy‘ will now cost less.”
The distribution and marketing for the product will begin from Mumbai, Delhi and Bangalore and will expand into the other important tier-1 markets over the next six months. RHVG will be targeting both modern retail and traditional stores while distributing the products.
WinFun CEO SK Hui said, “We are pleased to forge a partnership with Reliance to help provide the innovative and reliable toys to India families. We believe that this collaboration will not only enable WinFun to provide India customers with more choices of electronic educational toys but also help us to build up the market presence through the extensive distribution network of Reliance in India.”
Some of the popular products from WinFun in India are Kids Learning Pad, Mini Book, My Flip UpSound Phone, Musical Fun Activity Ball, Baby‘s Dreamland Soothing Projector and Baby Racer Playmate etc.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
