Ad Campaigns
Reliance General Insurances relives childhood cricket memories with its new #coveredhai campaign
MUMBAI: In its continuous efforts to support customers, Reliance General Insurance Company Limited (RGI), a 100% subsidiary of Reliance Capital, has rolled out its digital marketing campaign #CoveredHai. Leveraging the cricket fervour that has already taken over the country, #CoveredHai takes consumers along on a nostalgic experience with a brand video <Link> that integrates insurance expectations with the unforgettable memories of childhood cricket situations.
The campaign connects with consumers emotionally by conveying the message that unforeseen situations like losing the only ball, bad weather, or even parents ending a child’s game, etc. may be unforeseen and not covered, however the broken windshield of our vehicle certainly is. #CoveredHai reinforces the brands mission to satisfy your need of insurance cover in crucial times.
Created in collaboration with AGENCY09, the video campaign is live across digital media including social media platforms. The campaign will directly reach out to ICC Cricket World Cup 2019’s digital viewers via OTT platform Hotstar.
Mr. Rakesh Jain, CEO, Reliance General Insurance commented, “Cricket happens to be India’s most loved and celebrated sport and #CoveredHai connects with fans across the country during this season to strengthen our existing relationship as well as build new ones.”
Gautam Anand, Orchestrator of Content at AGENCY09 mentioned, “Indians have a nostalgic bond with cricket. We thought of giving insurance a different take with this Insight.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
