Brands
Relaxo ventures into digital gift voucher space with GyFTR
Relaxo Footwears Ltd is now foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform. The association gives Relaxo access to GyFTR's comprehensive gifting ecosystem and will include brand listing across top online catalogues, seamless, and instant gifting/redemption and 24×7 customer support. The partnership is expected to bolster sales and customer acquisition for Relaxo, with GyFTR serving as a lucrative alternative sales channel for the brand.
The Relaxo vouchers being powered by GyFTR are redeemable across its 300+ listed brand outlets across the country in values ranging from INR 100, INR 250, INR 500, INR 1000, INR 2000 and INR 5000. The vouchers can be clubbed with ongoing promotions and offers. Users can even combine and redeem multiple gift vouchers on the same bill.
Commenting on this association, GyFTR co-founder and CEO Arvind Prabhakar said, “Relaxo has been a popular offline brand for more than four decades has created a strong consumer base on the basis of its powerful merchandising, retail expansion and advertising. Its maiden foray into the digital voucher and redemption space with GyFTR will help the brand replicate its offline success with the rapidly growing online consumer base in India. We are confident that Relaxo will benefit from the differentiation that our extensive partner ecosystem of leading online brand catalogues in India will facilitate, registering a significant increase in transactions and hassle-free customer acquisition.”
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
