Brands
Regency Ceramics unveils new brand identity
Mumbai: Regency Ceramics a ceramic manufacturing company has announced the implementation of its new corporate identity in its physical assets such as products, dealerships, and other customer touchpoints. In a strategic rebranding initiative, the company is ensuring unison in communication and imagery across all the company’s touchpoints such as customer interface and dealer branding. The new Regency logo is inspired by the groove-like marks left behind by the trowel on the adhesive layer during the laying of a tile. The logo is inspired by Pantone’s Color of the Year 2023 – Viva Magenta. The shade is rooted in nature descending from the red family and expressive of a new signal of strength.
The company’s core values – Design, Innovation, Imagination and Sustainability will drive its commitment to providing customers with quality products. Aligned with the vision of a new evolving India, Regency Ceramics has taken an approach to business that acknowledges a new renaissance in art, design and style. The rebranding signifies a transformation that emphasizes the strong revival of the brand after a decade of hiatus in operations. In line with the company’s vision, the renewed brand identity is inspired by Nature, Art, Movement, and global design expressions, all reflected in Regency’s ‘Natural Tiles’. With design, femininity, and the end consumer at the core, the brand is deeply committed to involving women in tile-buying decisions, emphasizing design, colours, and nature as key appeals. The natural tiles are derived from materials like clay, talc, sand, feldspar, dolomite, calcite and water making the brand user-friendly. Products such as antimicrobial tiles and cool roof tiles are driven by innovation and technology. The brand’s imagery draws inspiration from the Renaissance paintings reflected across the brand’s collaterals and marketing assets.
“We recognize that a strong corporate brand is crucial for success in today’s competitive business environment. The new brand architecture is a representation of our commitment to corporate excellence, setting the stage for enhanced trust and recognition among our stakeholders. All customer touchpoints shall be ready with the new brand Identity in time for the launch of Regency’s new range of products.” said Regency Ceramics managing director Satyendra Prasad Narala.
Regency’s modern manufacturing facility, located in Yanam, will have state-of-the-art equipment to ensure that the tiles meet benchmark standards for quality, reliability, and design in line with the company’s vision. The company’s strength lies in its strong focus on innovation. Regency was the first to introduce 400mm x 400mm and 600mm x 600mm rectified tiles to the Indian market. The company has been a supplier for prestigious government projects, including those for Indian Railways, MES, NITs, and IITs. Additionally, it has established an industrial presence with major corporations such as Reliance Industries, Taj, ITC, and PepsiCo. This commitment to delivering innovative products year after year has made Regency one of the most sought-after brands. The company’s expansion into the states of Telangana, Andhra Pradesh, Odisha, Tamil Nadu, Pondicherry, Karnataka, and Kerala aligns with its commitment to sustainability. In this effort, the company is also experimenting with water-based inks, which eliminate the use of organic solvents, thereby reducing the inks’ carbon footprint and toxicity levels.
Regency’s product portfolio includes Glazed Vitrified Tiles, Polished Vitrified Tiles, Wall Tiles, Parking Tiles, and specialized tiles for hospitals and clinics.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
