Brands
Re’equil turns 7 with a virtual birthday bash, giveaways and good skin vibes
MUMBAI: Seven years, zero wrinkles! Skincare brand Re’equil proved that anniversaries can glow as much as their products, marking its seventh year with a virtual birthday party that blended fun, gratitude and community.
From 26 to 28 August, fans were treated to an anniversary sale with exclusive discounts. But the real showstopper came on 28 August, when more than 300 people logged into a live zoom celebration. Complete with a DJ set, bollywood-themed games, trivia and riddles, the bash felt less like a marketing event and more like a night in with friends.
Prizes added extra sparkle to the evening. Lucky winners took home Re’equil vouchers worth Rs 5,000, a Rs 30,000 travel voucher and an Apple ipad. The giveaways underscored the brand’s message: skincare is serious, but celebrations can be playful.
Re’equil began its journey with a simple promise of science-backed, dermatologically tested solutions for skin and hair. Seven years on, it has grown into a household name while staying true to its founding belief in real science, real people and real results.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
