Brands
Re’equil launches Oil-Free Aquagel Sunscreen
MUMBAI: When the sun refuses to take a day off, Re’equil has decided your skincare shouldn’t have to either. The Indian brand known for its science-led, dermatologist-approved formulas has rolled out its most awaited launch yet the Oil-Free Aquagel Sunscreen SPF 50+ PA++++.
Built for India’s soaring summers, humid monsoons and dry winters, the new Aquagel aims to deliver protection that works across every season. Its ultra-light, cooling gel texture sinks into the skin without grease or white cast, making it a comfortable everyday pick and a smooth partner under makeup. Suitable for all skin types, the sunscreen pairs sun protection with skincare benefits in one clean sweep.
Powered by hyaluronic acid, it offers deep hydration, while L-carnosine helps defend collagen and maintain skin firmness. The formula shields against UVA, UVB, blue light and infrared radiation, and is water-resistant for up to 80 minutes, making it a strong match for sweat, sun and long days outdoors.
Dermatologist-tested and non-comedogenic, the sunscreen is free of oxybenzone and octinoxate, making it gentle enough for sensitive and acne-prone skin. Its breathable, lightweight feel allows it to slot effortlessly into any routine.
Users are advised to apply it 10 to 15 minutes before stepping into the sun and to reapply every two hours, especially after swimming. The product is now available on Re’equil’s website and major e-commerce platforms across India.
With hydration, protection and comfort packed into one formula, Re’equil’s latest launch puts a fresh spin on everyday sun care.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
