Brands
Re’equil launches its daily hydration serum
Mumbai: Re’equil, a leading personal care brand recognised for its scientifically backed self-care solutions, launched the new daily hydration serum. This powerful formula is lightweight and provides deep hydration, giving a plump and soft skin.
The Re’equil Daily Hydration Serum contains a combination of powerful ingredients like hyaluronic acid, sodium hyaluronate, and niacinamide, which provide a range of benefits for all skin types. Hyaluronic acid and sodium hyaluronate act as humectants, attracting and retaining moisture to provide long-lasting hydration. This effective combination also plumps the skin, promoting an even texture. Niacinamide, a versatile ingredient, helps strengthen the skin barrier for better moisture retention. This leads to well-moisturised, smooth, and soft-looking skin with increased resistance to environmental damage such as UV rays and air pollution.
Re’equil founder Vipul Gupta explained, “At Re’equil, we are dedicated to actively responding to the growing demand of our customers. Keeping the same in mind, our new Daily Hydration Serum comes with Hyaluronic Acid. It has exceptional moisture retention and skin elasticity benefits making it perfect for delivering deep, long-lasting hydration for supple and radiant skin.”
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
