Ad Campaigns
Re’equil celebrates 5th anniversary with its new Self-Acceptance campaign, ‘Let’s Break The Chain’
Mumbai: Re’equil, a leading cosmeceutical brand, is excited to announce its fifth anniversary, marking half a decade of dedication, innovation, and success in providing efficacy driven skin and hair care solutions to its valued customers. Alongside this celebration, the brand is excited to introduce its empowering new Self-Acceptance campaign titled, ‘Let’s Break The Chain’ reinforcing its commitment to fostering self-confidence and embracing one’s unique beauty.
The campaign focuses on women from all walks of life to share their unfiltered journeys of self-acceptance. Through this heartfelt pledge, Re’equil wishes to create a safe space where women can take strength in each other’s stories of self-love and empower the rest to begin their own journeys. This campaign serves as both a celebration of the brand’s journey and a powerful advocate for the message of embracing oneself.
“Reaching our significant fifth anniversary milestone, we are incredibly proud of the trust and support from our customers, partners, and the entire Re’equil family. Our goal is to create a ripple effect, inspiring countless hearts with stories of genuine acceptance. Through a community of empathy and compassion, we hope to encourage individuals to embrace their authentic selves. Re’equil’s loyal customer base has grown over the years due to our unwavering commitment to quality, transparency, and inclusivity,” commented Re’equil India founder and director Vipul Gupta, as he shared the brand’s inspiring vision.
Over the course of this brief span of time, the brand is happy & proud to have impacted over one million satisfied customers with over 82.7 per cent of them rating it four stars and above. And to mark this joyous occasion, Re’equil is spreading the selfcare love on their fifth anniversary by giving out Buy 2 Get 1 Free + Flat 10% offer exclusively available on their website: https://www.reequil.com/
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
