MAM
Reebok’s deal with Nickelodeon for KCAs
MUMBAI: New gear from Reebok’s Kids and Classic collections will be in the hands of Hollywood stars at the 17th Annual Nickelodeon Kids’ Choice Awards (KCAs). The KCAs hosted this year by Shrek 2 co-stars Cameron Diaz and Mike Meyers will air live on 3 April on Nickelodeon US.
A company release informs that Reebok is an associate sponsor of the KCAs and will also be featured in the Distinctive Assets Gift Lounge where presenters, nominees and celebrities receive gifts for participating in the awards show.
Reebok will have a presence throughout the show and will host an interactive ad with a kid-friendly game component on www.nick.com. Reebok will also be present at the KCAs after-party where all 2,500 audience members will be able to enjoy themselves and play various games. The after-party will feature a Reebok basketball Jump Shot game as well as a soccer Kick-Off station.
Movie stars who will present awards include comedian Adam Sandler 50 First Dates, action hero Hugh Jackman Van Helsing, Spierman Tobey Maguire and Spiderman’s love interest Kirsten Dunst. The KCAs will be seen in more than 281.5 million households in 162 territories worldwide.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
