Brands
Reebok names Manu Bhaker brand ambassador in India
Olympic double medallist joins training-focused brand to champion preparation over podium moments.
MUMBAI: Manu Bhaker’s aim just got sharper off the range Reebok’s locked her in as brand ambassador, proving that steady hands and steady training make the perfect match. The sportswear giant announced the partnership on 20 February 2026, teaming up with the 24-year-old shooting sensation who etched her name in history at the 2024 Paris Olympics. Bhaker became the first Indian athlete to snag two medals at a single Games bronze in the women’s 10m air pistol and the 10m air pistol mixed team plus the first Indian woman shooter to claim an Olympic medal at all.
Her story isn’t just about those clutch moments under the lights, it’s the grind behind them relentless technique tweaks, mental fortitude, and day-in-day-out discipline that aligns perfectly with Reebok’s long-standing ethos of training as the real game-changer.
Manu Bhaker said, “Every result begins long before competition day. Training, focus, and belief shape everything I do, and that’s what connects me with Reebok. I’m proud to represent a brand that stands for preparation and backs athletes through every phase of the journey.”
Reebok India brand head Arjun Ramamoorthy added, “Manu Bhaker represents the future of Indian sport focused, fearless, and deeply committed to the work behind performance. As Reebok sharpens its focus on training and high-performance sport in India, this partnership reflects our belief in athletes who don’t chase shortcuts, but show up prepared.”
The collab signals Reebok’s push to deepen roots in India’s performance sport scene, boosting visibility in training gear and inspiring everyday fitness fans to prioritise the process over the prize. Whether you’re squeezing in gym sessions or dreaming of your own podium, Bhaker’s no-shortcuts vibe could be the motivational trigger that gets you lacing up consistently.
In a country hungry for homegrown heroes, this pairing feels like a bullseye reminding everyone that glory isn’t shot in isolation, it’s built one rep, one breath, one focused day at a time.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
