Brands
Reebok names Manu Bhaker brand ambassador in India
Olympic double medallist joins training-focused brand to champion preparation over podium moments.
MUMBAI: Manu Bhaker’s aim just got sharper off the range Reebok’s locked her in as brand ambassador, proving that steady hands and steady training make the perfect match. The sportswear giant announced the partnership on 20 February 2026, teaming up with the 24-year-old shooting sensation who etched her name in history at the 2024 Paris Olympics. Bhaker became the first Indian athlete to snag two medals at a single Games bronze in the women’s 10m air pistol and the 10m air pistol mixed team plus the first Indian woman shooter to claim an Olympic medal at all.
Her story isn’t just about those clutch moments under the lights, it’s the grind behind them relentless technique tweaks, mental fortitude, and day-in-day-out discipline that aligns perfectly with Reebok’s long-standing ethos of training as the real game-changer.
Manu Bhaker said, “Every result begins long before competition day. Training, focus, and belief shape everything I do, and that’s what connects me with Reebok. I’m proud to represent a brand that stands for preparation and backs athletes through every phase of the journey.”
Reebok India brand head Arjun Ramamoorthy added, “Manu Bhaker represents the future of Indian sport focused, fearless, and deeply committed to the work behind performance. As Reebok sharpens its focus on training and high-performance sport in India, this partnership reflects our belief in athletes who don’t chase shortcuts, but show up prepared.”
The collab signals Reebok’s push to deepen roots in India’s performance sport scene, boosting visibility in training gear and inspiring everyday fitness fans to prioritise the process over the prize. Whether you’re squeezing in gym sessions or dreaming of your own podium, Bhaker’s no-shortcuts vibe could be the motivational trigger that gets you lacing up consistently.
In a country hungry for homegrown heroes, this pairing feels like a bullseye reminding everyone that glory isn’t shot in isolation, it’s built one rep, one breath, one focused day at a time.
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
