MAM
Redstone Group hands over Its 360° marketing mandate to Chimp&Z Inc
MUMBAI: Chimp&z Inc, the multifaceted creative agency headquartered in Mumbai, has bagged the integrated digital and creative mandate for Red Stone Group, a leading name in the upper end of Mumbai's highly discerning real estate and construction industry. The agency will be responsible for handling the brand’s 360° marketing solutions ranging from mainline to digital and will cover creative strategy & media planning, SEO, managing social channels, website, digital creatives, media spends & performance marketing.
Established in 1985, the Red Stone Group has a three-decade strong experience in property development – Housing/Commercial & Hospitality. Standing testimony to this is an impressive portfolio of projects which include the construction of 4-star hotel Courtyard by Marriott in MIDC Pune, 16 acres of Akshaya Bungalows in Bangalore, multi-storey residential buildings like Saifee Park in Mazgaon, Lands End Apartments in Bandra, Link Plaza and Link Avenue in Malad, Concord Commercial and Residential projects in Pune and a number of luxury villas in Goa. The Redstone Group is adroitly managed by businessmen Mr. Afzal Ladak and Mr. Shakeel Ladak.
"We are happy to have Chimp&z Inc as our integrated communications and marketing agency. Being customer-oriented, they have developed a keen eye for consumer behavior and market insights. We are confident that our partnership with an agency like Chimp&z Inc will help us scale our brand to new levels,” said Shakeel Ladak, Director, Redstone Group.
Speaking about the mandate win, Anngad Mnchnda, CEO and Co-founder of Chimp&z Inc, said, “With its design excellence, its impeccable quality of construction, utmost reliability, on-schedule delivery and unmatched customer service, the Redstone Group is a renowned leader in real estate development. We are super excited to be onboard with the group as their 360-degree marketing agency and are looking forward to providing them with complete solutions and creating off-the-cuff content, designs and creatives that resonate with their target group.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
