MAM
redRail from redBus gets platform naming & brand promotional rights of New Delhi Railway Station
Mumbai: redRail, the authorised IRCTC partner and rail ticketing app from redBus, is one of the few brands that have obtained platform naming rights, including other brand promotional rights, at platforms no. 8 and 9 of New Delhi Railway Station.
The pilot programme launched by the railways is the first of its kind, allowing brands to utilise the vast stretch within platforms of the New Delhi railway station to promote themselves in innovative ways, such as naming a platform after the brand and putting up extensive displays with promotional content, among others.
The unique engagement approach that offers a high-end experiential connection between brands and customers is poised to garner over 20 million eyeballs monthly, captive for a minimum of 30-45 minutes. This is achieved through the sheer volume of footfalls at New Delhi Railway Station, one of the busiest in the country, elevating brand connection a few notches.
redRail has obtained the rights to various elements on platforms 8 and 9 at New Delhi Railway Station.
Brand name on platform signage, platform colour scheme, wrapping or painting on seating benches, branding on the fence of the potted plants, branding on the 3D gantry – exit/entry of foot over bridges or escalators on the platform – and branding on pink cubicles for women seating on each platform and product display are among the key offerings.
This initiative also comes against the backdrop of redRail successfully completing its first year of operations. To celebrate the anniversary with all rail travellers, the enterprise is rolling out special offers and a contest to make it memorable. The three main offers are free tickets, a coupon for 50 per cent off up to Rs 100 and a flat Rs 50 off for all customers. These offers can be availed of by participating in an exciting “Spin the Wheel” contest, where users spin a wheel on the redRail app between 3 to 17 November.
Speaking on the new initiative from the Railways and redRail’s participation, redBus senior vice president & head of brand marketing Pallavi Chopra said, “New Delhi Railway Station caters to more than 400+ trains every day, with about five lakh passengers using the facility on a daily basis, allowing us to engage with an audience that matters. We are confident that with extensive brand visibility at the station, we will receive 30 minutes of confirmed attention from travellers. We greatly appreciate this novel approach from the Ministry of Railways, which would allow brands to engage with their audiences in powerful ways and is a win-win for both. We are also celebrating the first anniversary of redRail and are delighted to announce exciting offers on tickets for our travellers.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
