MAM
Rediffusion Y&R ropes in Komal Bedi Sohal as NCD
MUMBAI: WPP‘s Rediffusion-Y&R has brought on globally awarded creative talent Komal Bedi Sohal as national creative director in India.
Prior to joining Rediffusion, Sohal spent the last 11 years abroad, with her last assignment being executive creative director for Lowe Middle East and North Africa, based in Dubai. She now moves to India to be based in Rediffusion’s head office in Mumbai.
Sohal’s advertising career spans 19 years, during which she produced award-winning work for global brands such as Harvey Nichols, Land Rover, LG, Citibank, Colgate, Virgin Atlantic, Axe deodorants, and Microsoft Xbox.She is ranked number 2 in ‘The Top Art Directors in the World’ by The Big Won Creative Ranking 2011 and has been in the top 10 for the past five years.
Her stash of international awards includes the Grand prix, gold, silver, bronze, and finalists at Cannes, One Show, The ANDYS, Art Director’s Club, Clio, Dubai Lynx, Mena Cristal Awards, London International Awards, New York Festivals, EPICA, and Loeries. Her work has been featured in the annual publications of D&AD, Communication Arts, and Luerzer’s Archive.
Rediffusion-Y&R chief creative officer and vice-chairman Sam Ahmed said, “Komal and I have worked together for several years. She is a fierce and compassionate leader. The craft and finesse she brings into her work is incomparable and world class. She is a school of art direction. It’s almost impossible to find such talent and I’m happy that she’s moving her life to India to join us. This will be good for our industry at large as we can all learn from her craft and execution skills.”
Sohal said about her new role, “It’s homecoming in more ways than one. Both the city and the agency have a special place in my heart, and I am eager to get started right away. We are going to create ideas that are impactful and iconic, executed beautifully.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
