Rediffusion-Y&R gets Kavita Kailas as planning head, Mumbai

MUMBAI: Rediffusion Y&R has roped in Kavita Kailas as planning head, Mumbai.

Says Rediffusion Y&R EVP Mumbai Nisha Singhania, “Kailas‘s appointment now completes the triad of servicing, creative and planning that we are creating for each of our clients. With her in depth understanding of woman consumers, she will be a huge asset to the Kaya team and her diverse portfolio will only enhance our insight into the Colgate-Palmolive account. We see her playing a crucial role in our new proprietary approach – brand conversations.”
 
Adds Kailas “I am happy to be part of the Rediffusion Y&R Group. With the diverse brands that Rediffusion Y&R has in its portfolio I look forward to some exciting and interesting times.”

Kavita started her career with Advertising Avenues in 1999. She has worked with brands like Mc Donald‘s, Axe, Clinic, Lifebuoy, P & G feminine and Hygiene care and HDFC Standard Life Insurance Private Ltd.
 
Kailas has also been instrumental in creating awareness on Aids in India and has single handedly managed the execution of the Balbir Pasha- Aids awareness campaign.
 
She brings with her over a decade of advertising and marketing expertise across diverse categories ranging from financial services to FMCG to social services.